Bing Boy. Rarely does a project present itself with a genuine opportunity to create a place in the saturated food market. This was one such project. Initially with no brief, name, logo, brand or story, but a truly delicious food offering seeking the right platform.
The branding was created with the finished shop in mind and the environmental graphics and interior design fed each other with a complete holistic approach. The design continually references the tradition of Chinese street food through pattern, material application, and above all the 'theatre of street food', bringing this amazing traditional cooking process up front to be the hero of the design. People eat with their eyes, and this is an essential part of the Bing Boy experience.
- Services : interior design & documentation, spatial planning, project management, environmental graphics, branding
- Photography: Jacqui Way, Will Matthews